A Case Study And Analysis On Apple Inc Marketing Essay

A Case Study And Analysis On Apple Inc Marketing Essay Apple Inc. (previously Apple Computer, Inc) is a multinational corporation that is established on April 1, 1976 in California and incorporated on January 3, 1977.  [i]  The company for 30 years was named as Apple Computer, Inc. but it changed its name to Apple Inc. on January 9, 2007 as it wanted to expand to the consumer electronics market and do not only stay in the computer market.  [ii]   Furthermore, the company for the year 2010 employs 46,600 full time employees and 2800 temporary employees and contractors.  [iii]   Apple designs, manufactures and markets a range of computer software, hardware products and personal computers. Some of its products are the following: Products Hardware Products Application Software Operation System Software Displays Peripheral Products Marketing Tools SWOT Analysis The SWOT analysis is used inside a company in order to discover its strengths, its weaknesses, its opportunities and its threats. The SWOT analysis is a strategic marketing planning tool that is usually used to help each company understand and analyse its strengths and weaknesses, identify the threats of other businesses and the various opportunities in the market share. The SWOT analysis is divided in two sectors. The strengths and the weaknesses refer to the company and its products as internal factors, while the threats and the opportunities refer to the external factors of the company in which it has no control. In SWOT analysis it is usual to list the strengths, the weaknesses, the threats and the opportunities in the same page. This is done by dividing the page into four squares and entering strengths and weaknesses (internal factors) in the top two squares and opportunities and threats (external factors) in the button square. The SWOT analysis should be brief and interesting and should not exceed more than four or five pages. An example of a SWOT analysis is the following 4: (How to write a marketing plan [electronic resource] / John Westwood, Westwood, John, 1947, London ; Philadelphia : Kogan Page, 2006, 3rd ed), (Malcolm McDonald on marketing planning [electronic resource] : understanding marketing plans and strategy / Malcolm McDonald. Publication Info. London ; Philadelphia : Kogan Page, 2008.) STRENGHTS WEAKNESSES OPPORTUNITIES THREATS The number of individual SWOT analysis will defer from company to company. The most common levels that SWOT should be undertaken are the following: For the organisation as a whole For every major Competitor For every major product or service For every major market share The SWOT analysis is used for business planning, strategic planning, competitor evaluation, etc. This tool is very useful for each company to understand and make decisions in all kind of situations. (4, McDonald, Malcolm and Adrian Payne (1996), Marketing Planning for Services, Oxford: Butterworth-Heinemann, pp 77-117) A good example of Apple to explore their strengths, opportunities, weaknesses and threats is to develop a Swot analysis for the company. The Swot analysis for company is showed below: STRENGHTS: Apple is producing innovative, quality and easy to use products. The innovation made Apple such a powerful company. This is obvious if we look its past: 1970-2001-Apple was making changes only to its computers (face-lift), end of 2001-Apple introduced iPod, June 2008- Apple introduced the cinema displays, March 2007- Apple developed Apple TV, June 2007- Apple entered the Mobile Market with iPhone, 2010- Apple introduced iPad. Every year Apple spent around $1.5 billion for the development of new products in order to keep the existing customers satisfied and recruit more new ones. [3] Apple has a very powerful brand loyalty. As it is one of the most profitable and healthy companies in the World, it managed to adopt a large amount of loyal customers. [1] This happened because Apple periodically, provides updates to all its application and operating systems not only for the Mac computers but for Iphone, Ipad etc. With this way Apple keep the customers satisfied and willing to buy its new products. [3] The key success for Apple is its dedicated personnel and more specifically the CEO team. This team includes all the executive team( Steve Jobs, Andrea Jung, Arthur D. Levinson, Millard S. Drexler) and the employees in technical, marketing and staff positions.[2] Steve Jobs, the Chief Executive Officer and Co-founder of Apple Inc. plays a vital role inside the company. During his absence (1985-1996) Apple experienced many financial problems. However, when Steve Jobs came back to the company in 1996, he focused on developing new ideas and in 2001 he introduced iPod which is making a lot of profit to the company. Therefore, Steve Jobs is definitely a strength for Apple.[2] Apple developed a partnership with Intel ® microprocessors in June 2005. This was very useful for Apple because it is addressed in a wider market. Furthermore, as Steve Jobs specified Intel is the strongest processor roadmap. Therefore from then until now, Apple computers is much stronger and more stable.[4] Apple has managed to adopt loyal customers through its stable and reliable products. Therefore, in order to make some profit in the introduction phase of its product, it announces a pre-order technique in order for the innovators to pre-order the product and pre-pay it. With this technique Apple gain a large amount of money and invest them in other areas. WEAKNESSES: Apples hardware and software products and services are very complex and high technology that most of the times contain defects such as bugs. For example, when iPhone 4G came to production, everyone was complaining about the signal when they make a call. Therefore, Apple introduced an update to fix the problem. However, there is no guarantee that Apple is able to detect and fix all the defects in its products and services.[3] This failure results in harming its reputation and sometimes losing customers because they are not satisfied.[3] In the US, Apple has made a contract with a specific carrier for selling and promoting iPhone. If this carrier cannot compete with others in the U.S. market concerning the quality, coverage and pricing or if he cannot promote iPhone correctly into the market so as for the customers to buy it, then this will have a negative impact on the sales and the profit for the company as it will not sell enough units.[3] Furthermore, as Apple decided to make a contract with one carrier, it will lose the loyal customers from other carriers Steve Jobs, is simultaneously a strength and a weakness. During the departure of Steve Jobs from the company, Apple was facing many financial problems because it did not have any innovative products. Therefore, if Steve Jobs leaves again from the company then it might face the same problems. Therefore Steve Jobs is both a strength and a weakness.[2] When Apple announced in June 2005 that is going to leave from IBM and to switch to Intel, some specialists commented that it might lose the loyal IBM customers because the swap would confuse them. Apple has very high prices in its products, so it addresses in a low market- share and not to all customers. OPPORTUNITIES Due to the high competitive market, Apple has to introduce new products, services and technologies and enhance existing products and services so as to simulate new and existing customers to buy the new and upgraded products and services.[3] With the success of iPod and iTunes, Apple entered to the Consumer Electronics market. By introducing iPhone, Apple has expanded to the Mobile Communications market. Therefore, now Apple has the opportunity to expand to further markets like home stereo, TV or even a gaming system like play station.[2] Apple made a contract with Intel to install their processors to Apple computers so as to prompt business to replace Pcs with iMacs. They did this in order for their business applications to become stable and reliable. The first example of replacing their computers with iMac is in Japan. Aozona Bank Ltd replaced their computers with iMacs. Therefore, Apple has to find a way to establish themselves as a major player in business applications.[2] Apple have to create a strategy that will expand its product line to other products that is going to be less expensive. THREATS The biggest threat that all the IT companies face is the high level of competition in the technology markets. The most common feature is the price competition. The competitors reduce their selling prices and sometimes adopt the features of Apple products in order to attract more customers. For example, Apple has only recently entered the Mobile Communications market, so many of its competitors have greater experience and more resources, so they could provide their products in a lower price with little or even no profit at all.for the company. Therefore if Apple stops investing a lot of money to research and development, it will lose its competitive position in the market. Furthermore, in these markets the product Life Cycle of all the products and services is extremely short e.g. for mobiles phone their lifecycle is around 6 months. Therefore, each company has to introduce new products and services. [1,3] In 2005 Apple won a legal case about a blog that pre-introduced new Apple products. With this trial, Apple force Bloggers to name the source of their information because the company suspected that the information had leaked from its employees. [1] Therefore, Apple is always vulnerable to leaks from various employees. This information may conclude to the competitors, so Apple will lose its competiveness.[1] As Apple is an IT company, it relies mostly in economic factors to make profit. Therefore, the economic crisis that exists worldwide is a major threat to all companies but mostly to technological companies. This happens as with the unemployment and the decrease of salaries; most customers consider the market of a technological product unnecessary e.g. an iPhone, so the sales of the company are going down. Customers will download music from another free online program without having to pay anything in iTunes. This will have an impact on iTunes and on the profit of Apple. Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/swot/apple-swot.html A strategic Analysis of Apple Corporation, Imothy Pivovamik, Jeff Shaver, Adam Silver, Richard Sterling, Dave Strubbe (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Annual Report, United States Security and Exchange Commission, Washigton, D.C.20549 http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=t=1 http://www.apple.com/investor/ Ansoff Matrix Ansoff Matrix is a well known marketing tool which was first published in Harvard Business Review. Many companies nowadays use it in order to help them decide for the development of their product and the market share. [3,4] The matrix has 2 dimensions. The first one consists of existing and new products while the second consist of existing and new markets. Inside the matrix there are four main categories with suggested grown strategies for each one in order to help the company set the correct direction of their business strategy. The four categories are: Market Penetration in which the company enter into an existing market with existing products or services. Product Development in which the company introduce new products/services into existing customers. Market Development which the company tries to attract new customers with existing products or services Diversification occurs when the company tries to capture new customers with completely new products/services.[3,4] An example of the Ansoff matrix is the following: Ansoff Matrix w500.gif Apple could use each of these four categories in order to manage its existing products and develop new products/ services Market Penetration: In this strategy, Apple could aim on selling the existing products, e.g. Mac Computers to the existing markets. More specifically, Apple: Should try to increase the market share of the existing product. This could be achieved by using the appropriate marketing tools( lower prices, sales promotion, advertising) in order to attract new customers to buy its products.[3,4] For example, more advertisement or reduced prices on Mac Computers could persuade new customers that prefer Windows operations system to change to Macintosh. This is more highly to be achieved in the grown markets because in there the product is at its rising stage. In order to increase its sales and its profit, could persuade existing customers to buy more products. This can be done during an economic grown where customers are willing to spent more money in technological items. [4] For example, Apple could use more advertisement or sales promotion to persuade customers to buy an iPhone for all the members of their family. Or Apple could persuade existing iPod customers to buy also a Mac computer. Should try to ÃŽÂ ±Ãƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ºÃƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ®Ãƒ Ã†â€™ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¹ the leadership role in the market by ÃŽÂ ´ÃƒÅ½Ã‚ ¹Ãƒ Ã… ½Ãƒ Ã¢â‚¬ ¡ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ±Ãƒ Ã¢â‚¬Å¡ all the other competitors. This could be achieved by adopting an appropriate promotional campaign. For example, to drive out any competitors in order to have only its product in the whole market. It will succeed this by adopting a very aggressive promotional campaign. (1,3) Product Development In this strategic option, Apple could create new products for the existing customers. With them, Apple has already a strong relationship, so it knows their need and specifications for creating a new product. Therefore, the company is innovating its products in order to keep satisfied their customers, beat its competitors and keep its leadership role in the market. An example of this strategy is the iPod. The first iPod that Apple introduced was in October 2001. This was the first entertainment tool from Apple for people to use in order to hear all the time their favourite music. However it had a black-white screen and only 5 GB capacity for songs. Therefore, in 2003 Apple introduced an iPod with the maximum of 40 GB capacity. In 2004 it introduced an iPod with a colour screen and 60 GB capacity. Nowadays, Apple has created an iPod that has a 3.5-inch (diagonal) widescreen Multi-Touch display, Wifi and many other features. These changes belong to the product development as Apple innovate its products to attract the existing customers and replace their product with the new.[6] Another example is that Apple every year innovate the iPhone. The first iPhone was released in 2007. The next year Apple introduced iPhone 3G. In 2009 Apple announce the iPhone 3GS and in 2010 it announced the 4G. All these products are aiming to the same market share, the customers who have already bought the first iPhone and want to replace it with the new one.[6] Market Development In the Market Development, Apple could use different marketing strategies in order to sell existing products/services to new markets and increase its profit. It can achieve that, either by expanding to other geographical areas or by looking for users with that will use the product in a different way. A common example is by expanding to foreign markets or to expand from the private sector to the public.[4] Some examples of Apple are the following: Apple did not stayed on selling only to U.S but expanded on all over the world and in 2010 it is earning $24,298 from America sales and $30,929 from worldwide. [5] Another example is that when Apple introduces a new product to the market, it leaves the previous one for some time in the market in order for the customers with low income to buy it. With this technique Apple gain a new market and make a small profit. Another example is that Apple in the beginning was only selling only to customer market but a few years later, it expanded to the area of education. Diversification This strategic option is the risky of all as Apple has to think of new products and introduced them into totally new markets. This option has a very high failure rate as many products fail to come up with the expectations of the customers, so the company has a loss instead of a profit. [4] The most recent example of diversification to Apple is the introduction of iPad in 2010. With this product Apple was aiming in capturing the customers who use the Internet all the time and do not want to carry a notebook or a netbook with them. With iPad Apple did not enter to a completely different market because iPad is like an iPhone with a bigger screen. Therefore, Apple knew how to handle this type of product. Another example is the introduction of iPhone. In 2007 Apple introduced the iPhone, the first mobile phone from Apple. With the specific product, it entered immediately to the mobile market which was totally new to them and in which did not have any previous experience. Apple knew that it should have many competitors and it knew that the product will be either a failure or a success. Therefore, with appropriate marketing and management strategies, iPhone proved to be a success. A much older example is the introduction of iPod. Apple introduced the iPod in 2001. Like in the case of iPhone, Apple was entering here into a whole different area from the computer market. It was entering into the music market and was aiming for existing customers to buy an iPod and for new customers to try one and also try the services of Apple. Finally, Apple has already entered in the markets of Mobile Communications, Computers, TV and Music, therefore it could invest money on creating a gaming console, like Play Station 3, in order to enter to the market of gaming. If it enters this area, it will make a lot of profit because young people spent a lot of money on gaming Market Penetration Usage of appropriate Marketing Tools(advertising, lower prices, etc) Persuade existing customers to buy more products. Product Development Introduction of iPod, the first entertainment tool from Apple Innovation of iPhone each year Market Development Apple expended Worldwide Diversification Introduction of Ipad Introduction of iPhone Introduction of iPod Apple could create a gaming console Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/lesson-store/lesson-ansoff.html 3)Boston House | 214 High Street | Boston Spa | West Yorkshire | LS23 6AD | Tel +44 0844 800 0085 | Fax +44 01937 529236, http://tutor2u.net/business/strategy/ansoff_matrix.htm 4)Marketing in a nutshell, Mike Meldrum, Malcolm McDonald 5) Annual Report, United States Security and Exchange Commission, Washigton, D.C.20549 http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=t=1 6) http://www.apple.com6] Product Lifecycle(PLC) Another diagnostic tool that is very useful for the companys marketing is Product Life Cycle. With this tool, the company is able to determine different strategies for a product or service. More specifically, the product lifecycle has to do with the life of the product in the market, so it is similar to the humans lifecycle. Humans during their lives pass trough different stages e.g. birth, grown, maturity, decline and death. The same thing happens with product lifecycle. It passes trough introduction, grown, maturity, saturation and the final stage of decline cause of some natural limiting factors.[1] An example of a product lifecycle curve is shown the figure 1. Figure 1 [1] Each product lifecycle has 5 different stages: Introduction: In this stage the company plan and develop the product. In this stage the company does not make any profit because the product is new to the market and the customers are cautious of buying it. Some companies eg Apple, announce their product before it is introduced in order for the early adopters to preorder it and make some money. Generally, this stage is very difficult for each company and has to play with the marketing mix (price, promotion, product, distribution) in order to make some profit.[1] Grown: In this stage the sales are increasing as customers become aware of the product and start to buy it. If the product proves to be a success then more customers will buy it and the company will make more profit.[1] However, not all products reach this stage. This is because in this stage it starts the competition. Therefore, also in this stage the company should develop a smart marketing mix so as to attract more customers. [1,3] Maturity: This stage is the most profitable of all. Sales continue to increase but the cost for the company is decreasing as the advertisements expenditures decline because customers know the product.[3] However, competition is increasing and when the markets are full; the grown of the product begins to decline. [1] Therefore, during this stage, the company should make some radical changes concerning the marketing mix in order not to lose customers. Saturation: This is the stage that the market is full of companies competing for the same product and the sales are decreasing. Producers attempt to differentiate products and brands are the key to this. Price wars and intense competition occur. At this point the market reaches saturation. Producers begin to leave the market due to poor margins. Promotion becomes more widespread and uses a greater variety of media. The rate of sales grown eventually levels out. Generally, there are too many firms competing for too little business at this stage. As a result, price wars may break out and there are casualties or tactical withdrawals among the competitive companies. [2,1] Decline: In the final stage, the product has come to its decline as there is a downturn in the market. This means that the market is full of more innovative products in more attractive prices.[2] The limitations of PLC are that this tool is not the same for all products e.g mobile phones have shorter lifecycle than automobiles. Its product has a unique lifecycle e.g some go from introduction to decline. Therefore is very difficult for the marketing managers to predict in which stage is the product. The most common is that when sales peak and then decline, the managers conclude that the product is in the decline stage. Furthermore, some products do not experience any decline like Coca Cola or Pepsi. These products are in maturity for many years, so the company has only profits from these.[2,3] To sum up the PLC is ideal as a descriptive model as it focuses on the future sales and understanding the dynamics of the market.[1] 1)McDonald, Malcolm and Adrian Payne (1996), Marketing Planning for Services, Oxford: Butterworth-Heinemann, pp 77-117 2)Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/lesson-store/lesson-ansoff.html 3) http://www.netmba.com/marketing/product/lifecycle/ After the developing new products and products portfolio, Apple should use a tool in order to manage these products. The Boston Consulting Group Box (BCG Box) The Boston Matrix is another useful tool for the marketing managers in order to plan the product portfolio of their company. The product portfolio is divided into the products that generate cash and the products that do not. Then the managers will use this model in order to see which one produce cash and make profit to the company and which are not. [2] Therefore, the company can evaluate if its products are healthy The BCG Box uses a form of a two- dimensional matrix. The two axes are the market share, which indicates the strength or limitations of the market and the market growth rate. In order for someone to use the matrix, he should divide it into 4 quadrants, stars(high share/ high market grown), cash cows(high market share/ low market grown), dogs(low market share/ low market grown), question marks(low market share/high market grown), like the matrix in Figure2. Furthermore, he should use circles for each product or product portfolio of the company. The size of the circle indicates the size of the sales or profit for the particular product, product line or business unit.[1,5] In order for Apple to apply the Boston Matrix and manage its products, it should divide its product portfolio into 4 categories deciding which of them are dogs, stars, cash cows and question marks. Figure 2 Stars: Stars are products that are in high growth market with high market share. As Tony Proctor said stars are tomorrows cash earners. This means that stars make a lot of profit for the company but in order for the company to keep these products to this stage, it must spend a high amount of money on them. Therefore, stars are neutral from the point of view of cash generation. [1,2] iPhone is an example of the star products that Apple has in its portfolio. iPhone in its grown it generates a lot of gross profit to the company but it needs also a lot of money in order to change it to cash cow. When it reaches the maturity stage and change to cash cow it has only profit to the company without any expenses for investment. Cash cows: In this stage are the mature products with low growth and high market share, so this area is the most profitable of all as they generate a lot of cash that can be used in improving other areas or in supplying research and development of new products. The company have to invest only a small amount of money to keep them where they are. [1,3] An example of cash cow is the iPod. Despite the fact that Apple does not make considerable changes to the specific product, customers prefer it and buy it. In 2010 Apple sell 8,274 units without making considerable changes. Another example is iTunes. Customers from iTunes can purchase many songs, videos and nowadays even books. Apple all these years made minor changes to iTunes but customers continue to buy from there. Therefore, iTunes is a very profitable programme for Apple without any cost for investment. A case in point is Apple Computers flagship product called the iPod, which occupies a dominant 73% share the portable music player market (Cantrell 2006). Analysts believe it is the impetus for Apples financial rebirth 40% of Apples sales is attributed to the iPod product line (Cantrell 2006) Dogs: These are products with low market share and low market growth. These products are completely profitless for the company and have no future. The best thing each company should do is sold off these products.[1] However, many companies that have dog products have to think carefully before divest them because they might be a portfolio of other products which might be stars. So if the customers that buy with the stars also the dogs, they will stop buying both of them and the company will lose money. Many companies like Apple do not have many dogs products because they are IT companies and they innovate their products very often in order not to lose their position on the market. One example is the iPhone 3Gs when Apple released iPhone 4G.This happens to all of the products of Apple. When it releases a new product, it leaves the previous one for some time in the market with a very low price. This is a dog product. Another example is the iPods shuffle that does not have any screen. These are products with little or no demand on the market because most of the customers buy the iPod with a screen. Therefore, these products make little profit for the company, so they are dogs. Question marks: These are products with low market share but high market grown. These are also unprofitable for the company as they are low market share and the company have to invest a lot of money to grow their market share. Therefore, marketing managers have to think very carefully which ones they should invest in. If they invest in a profitable product then it will become star and afterwards cash cow or else they will become dogs.[1,3] An example of question marks is the Mac Computers. Most people worldwide prefer to buy a computer with a Windows operation system instead of Macintosh, so Apple has to invest a lot of money, as they are very complex products with high technology in order to change them into stars. In General each company have to possess at least one cash cow in order to make profit and invest it to other areas, like stars so as to become a cash cow. If a company has many dog products then the best solution is to either convert them to stars or dispatched them. There is the possibility for a company to have question marks. If that happens, then either it should money to change them to stars and then cash cow or let them become dogs and dispose them. [1] However, despite for all the positive results that Apple could have with BSG matrix, it has many limitations. Firstly, the matrix assumes that every product is independent from the product portfolio of the company. This is not all the times true as many products depend from others and if the company consider a product dog and divest it, then it will create a problem to the other product. Furthermore, The limitations of BCG matrix are that the higher rates of profit do not always related to high rates of market share. Furthermore, it is usually applies to product lines instead of simply a product. Finally, the main problem with these tools is that they are not always accurate.[2] 1) Strategic marketing [electronic resource] : an introduction / Tony Proctor, Proctor, Tony, London ; New York : Routledge, 2000. 2) Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/lesson-store/lesson-ansoff.html 3)Boston House | 214 High Street | Boston Spa | West Yorkshire | LS23 6AD | Tel +44 0844 800 0085 | Fax +44 01937 529236,http://tutor2u.net/business/strategy/ansoff_matrix.htm 4)Marketing in a nutshell, Mike Meldrum, Malcolm McDonald 5) Marketing, David Mercer Swot analysis: Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. You can then attempt to exploit your strengths, overcome your weaknesses, grasp your opportunities and defend yourself against threats. This is one of the most impor

Indias Elderly Face Growing Neglect Essay

The news which comes in the national news paper that elderly parents are being harassed, neglected, and even thrown out of the home, makes a citizen of India shameful and sad. This country was renowned for its good treatment to elderly as well as to the young since ages. The reason was the profound ethical and religious teaching which was prevalent in this country from ages. India being a land of multi lingual and multi religious back ground never one could have thought to see that elderly parents one day could be regarded as unwanted stranger in their own house. But, from a decade or two this unnatural phenomena suddenly appears with such a magnitude that one find himself bewildered how to accept it. Unfortunately this is a real hard fact through which the nation is passing. According to a survey 40% senior citizen living with their families are facing â€Å"emotional and physical abuse. † It is reported that one old grand mother is being thrown out in the garbage by her son and grand son where she ultimately died. India was land where elders were treated with respect and dignity. Mother and father in a house were just like a king and queen where they were treated as a commander of the house not by force but by the way of love and affection which was flourishing in the house. How this sudden change in the attitude of son of the same soil has appeared so abruptly. It is not the soil which has changed but the air and atmosphere of the land has gradually infested with foreign culture and artificial light and glamour as projected through the television and electronic media which has eroded the Indian culture of patience, gratitude and sacrifice. These qualities have been replaced by selfishness, impatience and greed. The basic cord which was binding the family life in the Indian societies was contentment, but now with even economical growth in the country the false sense of competition and show off added by gradually increasing cost of living in major cities in particular and through out India in general has added up towards the swing of this abnormal behavior of neglecting the parents in their old age. But the core cause for this type of behavior is the off shoot of a general apathy towards one religion in general The western cultural weaknesses of individualism at its height make its roads in our society which eroded our family bondage. According to a Non Governmental Organization (. NGO) namely ‘Help Age’ there is about 70 million pensioners in India. The frequent cases of old age abuse and harassment force Indian government to pass a bill â€Å"The maintenance, and welfare of parents and senior citizen Bill. This bill provides up to three months’ imprisonment for those who do not take care of their parents. But only one six cases comes to light, the study showed. This is simply because few parents would like to bring their children to court due to our old values and tradition. They will face the bad behavior of their children and tolerate it but feel shame to go to court. Anticipating the growing problem of old age abuse the government has already sanctioned to open 600 elderly home through out the country. One thing we must keep in mind whatever the government or the society try to accommodate this old age problem, providing all the facilities, it can not give the mental satisfaction which a senior citizen find from the love and affection of their children. The report which the Help Age India gives is more disturbing. It says â€Å"At Help Age India, 30 years ago when we started supporting old age homes, every body said this was western concept. Today every body accepts this not a western concept, this is the reality. †

Drug Interaction With Anti Diabetic Drugs - 772 Words

Faculty of pharmacy Pharmacology and toxicology department Clinical Pharmacology PO512 Assignment Drug interaction with Anti-diabetic drugs Amany Essma Ahmed 136097 Prof.Dr. Amany El-Brairy Assistants AL. Maha Shouman AL. Heba Hossam Introduction Diabetes is considered as insulin secretion deficiency that diagnosed easily by low blood glucose level (Wilson, 2001). There are very common signs and symptoms such as polyphagia, polyuria and polydipsia, thus major complications will be observed from gangrene, glaucoma, kidney failure, and nervous diseases to cardiovascular complications (Wilson, 2001). Classifications of anti-diabetic drugs A. Injected insulin According to Wilson (2001), it is a chemically synthetic injected†¦show more content†¦Drug interactions According to Inzucchi and McGuire (2008), 1. Insulin, alcohol, MAOI and salicylates: hypoglycemia 2. Dicumarol, chloramphenicol and MAOI: reduce hepatic metabolism of sulphonylurea 3. 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Alpha glucosidase inhibitors e.g. Miglitol Mechanism of action They inhibits alpha amylase enzyme that is responsible for carbohydrate digestion and so delay their absorption from the intestine in order to manage diabetes (Nathan, et. al., 2008). Uses Combine withShow MoreRelatedTypes And Types Of Type 2 Diabetes Mellitus1046 Words   |  5 Pagescomplications, the patients are prescribed with multiple treatment modalities such as oral hypoglycemic drugs and insulin sensitizers. The advancement in research has helped in identifying various gluco-regulatory receptors as well as novel class of drugs for these targets that are found to have effective control on diabetes as well as its complications [6]. 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Patients are placed on multiple medications at the same time and it important to understand their safety, efficacy, drug interaction, and toxicity (Mattes et al., 2013). As Mr. Cynthia Nurse practitioner, my job is to understand what affect her prescribing medication is having on her body. I have place Mrs. Cynthia on Lisinopril for her hypertension and metformin for her typeRead MoreComplications and Prevalence of Diabetes1391 Words   |  6 Pageseither due to insufficient insulin production or to the inability of cells to respond to insulin. Diabetes can cause a lot of long-term complications that affect different parts of the body. It can cause eye complications such as glaucoma, cataracts, diabetic retinopathy, and blindness. Foot complications that can lead to amputation can also result from uncontrolled diabetes. Skin infections and disorders are more common to people with diabetes. It also causes heart problems, ischemia, stroke, kidneyRead MorePharmacokinetic and Pharmacodynamic Interaction of aqueous extract of Cassia auriculata L. leaves and Metformin in rats.1533 Words   |  7 Pages1. Introduction Cassia auriculata L. (CA) is profoundly used as a tonic, astringent, anti-diabetic, conjunctivitis and opthalmia in Ayurvedic medicine (Subhadradevi et al., 2011). It is one of the principle constituent of Avaarai panchaga chooranam; an Indian herbal formulation used in the treatment of diabetes to control the blood sugar level (Berman et al., 2001). Cassia species, are rich sources of polyphenols, anthraquinone derviatives, flavanoids, polysaccrides, saponins, tannins and steroidsRead MoreMechanistic Analysis Of Biguanide Induced Inhibition Of Oxidative Phosphorylation1460 Words   |  6 Pagescompounds into the mitochondria varies on hydrophobicity, in general anti-diabetic biguanides can passively diffuse while anti-malarial compounds cannot. These findings are a next step in trying to understand the biochemical interactions this family of compounds has within mitochondria. DISCUSSION Our findings demonstrate that all five biguanide compounds tested inhibited oxidative phosphorylation (OP) through an interaction with complex I in the electron transport chain (ETC). Through ElectronRead MoreFormulation Manufacturing Issues of Levadopa/ Carbidopa Combinations1543 Words   |  6 PagesFormulation Manufacturing Issues Levodopa/Carbidopa (Sinemet ®) – Synthetic Drug The most effective drug used in the treatment of Parkinson’s disease is levodopa. When Levodopa is consumed on its own, it evidentially causes nausea and vomiting. Due to this factor a combination therapy with the drug carbidopa is essential in the treatment of Parkinson’s disease to avoid side effect. The most popular carbidopa/levodopa pharmaceutical formulation is called Sinemet ®. Carbidopa/levodopa can be foundRead MoreThe Herbal And Dietary Supplement Market1501 Words   |  7 Pagesimportance of food in treatment and prevention of diseases since regular consumption of synthetic drugs sometimes cause organ failure and so many other effects. Again, consumers have the belief that food like substances are either harmless or less toxic as compared to conventional drugs, furthermore nutraceuticals are cheaper and are safe with regards to avoiding the side effects associated with drugs (Tapans et al., 2008). CLASSIFICATION Nutraceuticals can be isolated nutrients herbal products, dietaryRead MoreDiabetic Case Study877 Words   |  4 PagesThe American Association of Clinical Endocrinologist (AACE) treatment goals are individualized and aimed at lowering A1C and prevention of hypoglycemia along with decreased comorbidities associated with diabetes. Diabetics who are at an increased risk for hypoglycemia include: a diagnosis of greater than 15 years, advanced macrovascular disease, hypoglycemia unawareness, limited life expectancy and severe comorbidities (Garber, Blonde, Bush, Einhorn, Garber,et al., 2017). In addition Fowler (2010)

Essay about No Freedom for Women in Ancient Rome - 1217 Words

When in Ancient Rome, women were granted barely, if any, freedom at all. These women were not viewed as their own person or respected as a part of society or even a human being. They were not even granted their own proper authority to a nice strong household. The conceiving of a child and the expectations of an ideal woman stayed the same throughout most of Ancient Rome’s history, although some did improve after a while. The rights among the Ancient Romans were unequal and very unfair to women in their empire. Women were not allowed any freedom whatsoever especially in society. Females had to remain in guardianship even when they attained their majority. Not a single female voice echoes through history. No voice telling the tale of how†¦show more content†¦Women were not viewed as an independent person or even their own person. Women were viewed as daughters, mothers, and wives (Mosier-Dubinsky 2). Once a young woman had left her father to go with her husband, she th en belonged to her husband, she never belonged to herself, but always another (Thompson 1). A women has a main role in society that she must play and these were to play the role of a mother and a wife. The fulfillment of the roles of a woman had affected how a women or a young woman may have been judged. Eulogies that these roles occur in are examples of things like being a loving person to your husband, taking care of your children, and managing your husband’s household. There is not any record that any of the women in the Ancient Roman Empire were not married to a man (View Article: Feminae Romanae 3). In every moment of a women’s life women are expected to defer to the men in their lives and to agree, obey, and abide by their interests (XIII Women in Roman Society 1). The virtues that were expected of women were most obvious and visible in Roman legends (View Article: Feminae Romanae 2). Women were limited to mostly the domestic sphere. When a young women reached th e age of twelve or thirteen they were ready to become a wife. Maybe even have children and become a mother (XIII Women in Roman Society 1-2). Some of the rules could be bent, but they could not be broken. Women were expected to be a highlyShow MoreRelatedRole of Women in Ancient Roman Society Essay1341 Words   |  6 Pages The role of women in ancient Rome is not easily categorized; in some ways they were treated better than women in ancient Greece, but in other matters they were only allowed a very modest degree of rights and privileges. One thing that does seem clear is that as the city-state of Rome evolved from its early days into a more complex society; women were not always limited to secondary roles. In some areas of Roman society, women were allowed more freedoms than in many other ancient civilizations. Read MoreEssay on Forgotten Half of History: Women in Ancient Civilization1569 Words   |  7 Pages Women in Ancient civilizations could be seen as a backbone for women today. Women are often seen as inferior to men and their vital role in the unfolding of ancient civilizations. There have been many vital roles that women have played throughout history. Women in all Ancient civilizations faced many of the same hardships, prejudices, and struggles. Two specific ancient civilizations, which had similar aspects, were Ancient Egypt and Ancient Rome. In these two ancient civilization, women playedRead MoreWomens Roles in Ancient Greece and Rome Essay1138 Words   |  5 PagesWomens Roles in Ancient Greece and Rome Women have played important roles throughout history. They have been responsible for the rise and fall of nations, sustaining families, and have been the focal point of worship in ancient religions. Moving forward in history, womens roles have continually changed. Their status as matriarchs changed as the more advanced ancient civilizations rose. The patriarchal societies of ancient Greece and Rome viewed women differently from some societies of past erasRead MoreWomen During The Ancient World1445 Words   |  6 PagesIn the ancient world, women were generally discriminated and deemed inferior to men. As a result, women in various civilizations were expected to uphold sexist stereotypes, which limited their freedoms and abilities. Two such civilizations were Ancient Rome and Early Modern England. England during the 15th and 16th centuries supported the Anglican faith. Women, by divine belief, were created as subordinates to men; the rationale for this constitutes the creation of Eve from Adam’s rib,Read MoreThe Roles Of Ancient Roman Slavery In Ancient Rome886 Words   |  4 PagesAncient Roman slaves did numerous amount of jobs and helped Rome become prosperous. Slavery in Rome had benefited the Republic in various ways. Slaves increased the economy, fed the entire republic through agriculture, and they also upheld important roles and was the glue that held Ancient Rome together. Slaves played a huge roll in Ancient Rome and was the reason for the great economy and without the slaves Rome would not have been as powerful as it was. An estimate of the slave population inRead MoreComparing and Contrasting the Role of Women during the Roman Empire and the Middle Ages1564 Words   |  7 PagesPlan of Investigation This investigation strives to compare and contrast of the role of women during the Roman Empire and the Middle Ages. The inquiry is significant because in order to understand the culture and ethics of the Roman Empire and the Middle Ages it is crucial to understand the importance of women. The issues that will be addressed include: the role of women in the Roman Empire, the role of women in the Middle Ages, and the similarities as well as the differences of the two major timeRead MoreSummary Of The Film Pompeii And Quo Vadis1630 Words   |  7 PagesAmericans relate to Ancient Rome because of their Republican government, liberal arts and sciences, and class system. When making an Ancient Rome film many of the times they include actual themes occurring in today’s society, whether it may be low key or a prominent part of todays society, such as racism or religious identities. Hyper-masculinity comes into play for both films Pompeii and Quo Vadis as they both center around the i deas of power. In Pompeii, Milo wants power in order to rise againstRead More Women in Rome Essay678 Words   |  3 Pages Most women in ancient Rome were viewed as property of the men who they lived with. Basically they were handed from their father to their new husband at the time of their marriage and surrendered any property they owned, or dowry they were given, to their husband (Document 1). There were however two types of marriage in ancient Rome, manus and sine manus. Under the first type, manus, the woman and all of her property and possessions were placed under the control of her husband and he could do withRead MoreWomen Of The Roman Empire1022 Words   |  5 PagesIn the Roman Empire, and in most ancient societies, the role and status of woman has been obscured by the bias of ancient male writers. Just as women are viewed in ancient Greece, and Imperial China, women in the Roman Empire were viewed as inferior to men. In the Roman Empire it was believed that women should be under the control of a guardian, which controls the aspects of her life. This guardian could be her father, husband, or a male relative (Nystrom). Marriage in the Roman Empire was not romanticRead MoreWomen During The Roman Empire921 Words   |  4 PagesAside from ancient Greece and China, there has also been much diversity and contradictory evidence for women in the Roman Empire. On one hand, the cultural assumption was that women were inferior to men and they should obey their husbands or fathers. While, on the other hand, there is scattered evidence that women were engaged in commerce, heading of the household, and influencing politics. An approach to this second assumption was suggested that their participation by women in all these affairs

The Birthmark Literary Analysis - 914 Words

In â€Å"The Birthmark†, a short story by Nathanial Hawthorne, the use of the archetypal conflict Nature vs. Science, the character of Damsel in Distress, and the symbol of the Incurable Wound show how easily beauty is overlooked in the endeavor for perfection. The archetypal conflict of Nature vs. Science is shown in Aylmer’s intention to remove the birthmark, nature’s constant reminder of human mortality, from Georgiana’s cheek. Aylmer believed that the birthmark might heighten Georgiana’s beauty if it wasn’t her only visible imperfection, but on Georgiana’s otherwise flawless complexion the birthmark was nothing more than â€Å"the fatal flaw of humanity†¦the ineludible gripe in which mortality clutches the highest and purest of earthly mould,†¦show more content†¦Georgiana had always lived with the birthmark, and was quite fond of its charm. Many people in the town believe it was a fairy’s handprint left to sw ay all hearts; to them the mark only magnified her appeal. The mark’s charm had rarely been questioned by anyone other than the jealous women of the town, and its peculiar nature had once intrigued Aylmer and amplified his attraction to Georgiana. He begged for her hand in marriage, but soon after they were wed, he queried whether Georgiana had ever considered having the birthmark removed. She was hurt by the implication that the mark depreciated her and grew upset with her husband. As time passed, Aylmer continued to stare at the mark, unable to keep his eyes from wandering to it. This continued until Georgiana was no longer able to ignore the way his eyes were always fixated on this sole imperfection, the crimson hand that kept him up at night and plagued his dreams. She asked Aylmer to remove the mark, or take her life because she no longer wanted to live if she had to live with the mark. She preferred death to the harsh scrutiny from her husband. The symbolic meaning of t he Incurable Wound is used to show the psychological impact of Georgiana’s insecurity about the birthmark because of Aylmer’s lack of acceptance of her natural beauty. â€Å"Research has primarily focused on the consequences of exposure to beauty advertisingShow MoreRelatedThe Birthmark Literary Analysis1614 Words   |  7 PagesThe Birthmark by Nathaniel Hawthorne is trying to communicate some important ideas about a variety of themes, he articulates a few weighty themes around this brief argument: the struggle between science and nature. In a story full of successful and almost magical scientific experiments, it is intact nature itself that is more powerful than any creation made by man. As is to be expected, this path to perfection also includes the creation of life and the victory over death. In the birthmark AylmerRead MoreA Separate Peace, By Nathaniel Hawthorne996 Words   |  4 Pagesnot get to do in depth analysis so as to encounter such in lifestyle. As an example, at this point the planet is at the verge of a war. Humans have completely different views and perceptions of the implications such events would bring around the planet. There has always been an unending struggle of deciding between good and evil. As humans, we have a tendency to do not understand or notice a balance between them so as to achieve a positive outcome. In any work of literary art, here are sides ofRead MoreThe Idea Expression Dichotomy1744 Words   |  7 Pagesplot ‘lovers are in proximity of blood’ is abstract enough to be an idea; While in another case, ‘father had secretly sent his daughter to other while remembering a birthmark on her shoulder. The father’s son had fell in love with his unknown-sister while they accidentally found their proximity of blood by knowing about the birthmark.’ This special arrangement and selection of the story would be close to the bottom of the pyramid, which is the expression.’ The ‘substantial part’ in the UK copyrightRead MoreWilliam Golding s Lord Of The Flies1603 Words   |  7 PagesLiterary devices are techniques often used by authors to portray in-depth analyses of major characters, storylines, and central themes, which take place in a story. These analyses help readers understand a message the author is trying to convey. In the novel Lord of the Flies, William Golding uses different literary devices in order to demonstrate the boys’ struggle against the lack of society and law on the island, as well as the consequences that have transpired due to this loss. This conflictRead MoreSimilar Gothic Elements in the Work of Edgar Allan Poe and Nathaniel Hawthorne2436 Words   |  10 Pages Nathaniel Hawthorne was one of the most valiant and significant writers of fiction before the Civil War. He gained fame for publishing, The Scarlet Letter, and was praised for his literary style. The Scarlet Letter, allowed him to direct atte ntion to issues he valued. Other stories like, â€Å"The Birthmark,† and, â€Å"Rappaccini’s Daughter,† provided a unique view of a how a male dominated society can harm its women. Author Henry James considered him a genius and the most significant writer of hisRead MoreEssay on Analyis of Knowledge of a Possibility by JUllary Putnam2603 Words   |  11 Pagesas define Formal Realism. In Hilary Putnam’s â€Å"Literature Science, and Reflection†, Putnam discusses both the limitations and potentials of knowledge in literature. The criterion for knowledge is rather complex and Putnam addresses literary knowledge in â€Å"both the empirical and conceptual elements† (Putnam 488). On the one hand, there are the conceptual elements of knowledge, those that can be considered â€Å"knowledge of possibility† (Putnam 488) that allow us to think of new possibilitiesRead More Characterization, Identities, and the Supernatural in Otranto2209 Words   |  9 PagesIsabella, to his murderous rage. Morris also points out the recurring set of patterns and coincidences. Theodore escapes from imprisonment not once, not twice, but three times. He appears at the perfect moment to aid Isabella in her escape, and his birthmark is revealed only seconds before Manfreds order to behead him, rescuing him from death and revealing him as the rightful successor to the municipality of Otranto. These perfectly timed appearances emphasize the idea of â€Å"surface† with no â€Å"depth† —Read MoreModern Environmental Degradation And Exploitation3639 Words   |  15 Pagesdegrade the natural splendor and resources of our planet. Since every transformative process bears the scars of revolution, Marx argues that, in emerging from the shackles of capitalism, socialism or the â€Å"first phase† of communism will bear the birthmarks of the previous order. Thus, each worker will be given credit for his contribution. When these changes transform the society and socialism extends throughout the world, humanity will enter the final stage of pure communism characterized by StatelessnessRead MoreEssay The Salem Witchcraft Trials of 16924260 Words   |  18 Pagesdid not participate in the trials, the other girls were joined by other young and mature women in staging public demonstrations of their affliction when in the presence of accused witches. The events in Salem have been used as a theme in many literary works, including the play by Arthur Miller which we are going to read during this unit. They are interesting to anthropologists because they display some of the characteristics of village witchcraft and some of the features of the European witchRead MoreFigurative Language and the Canterbury Tales13472 Words   |  54 Pages1. allegory: a literary work that has a second meaning beneath the surface, often relating to a fixed, corresponding idea or moral principle. 2. alliteration: repetition of initial consonant sounds. It serves to please the ear and bind verses together, to make lines more memorable, and for humorous effect. †¢ Already American vessels had been searched, seized, and sunk. -John F. Kennedy †¢ I should like to hear him fly with the high fields/ And wake to the farm forever fled from the childless

The Rise of Punk in 70’s Britain. Free Essays

string(88) " to appear on Britain’s streets in attire which shocked the everyday British citizen\." hDuring 1970s Britain, life was a picture of austerity and hardship for many members of the public. The country was facing the worst economic recession since the Great Depression of the 1930s and large numbers of the electorate were quickly beginning to grow tired of the failing policies being touted by both Labour and Conservative minority governments. The experience of Britain for many in the 1970s was one of drawn out decline and decay, the consensus politics of the 1960’s was falling apart and Harold Macmillan’s notion of ‘You’ve never had it so good’ couldn’t have been further from the truth. We will write a custom essay sample on The Rise of Punk in 70’s Britain. or any similar topic only for you Order Now It could be argued that the aforementioned factors played a role of importance when assessing the largely spontaneous emergence of the punk movement into British society. Economic recession, not only in Britain but in other major world nations, was ever increasing, mainly due to the 1973 oil crisis which eventually cost Heath his post as prime minister and paved the way towards ‘The Rise of Thatcherism’.The crisis was due to the Arab members of the Organisation of the Petroleum Exporting Countries (OPEC), announcing, as a result of the ongoing Yom Kippur War, that they would no longer ship oil to nations that had supported Israel in its conflict with Syria and Egypt. These nations included the United States of America and their allies in the shape of Britain and Japan.British industry suffered a great deal due to the lack of oil being imported into the country, Britain began to face major competition from other major economies, such as Japan and the USA, in certain secto rs such as manufacturing, which had previously been a large and consistent area of income. With the flight of capital in the face of increasing working class militancy, it soon became clear that Governments in the industrialised economies could no longer sustain a commitment to full employment.As factories within these newly competitive industries were forced to close due to falling sales, it consequently had the effect of rising unemployment. By the mid 1970s unemployment had reached well over a million people and did not show signs of ceasing at any point soon after. The electorate began to resent the emergence of mass unemployment as it had not played any real part within British politics since the years shortly following the end of World War I, a period of British history which the British public would not look back on with any great affection and certainly would not want to revisit.Considerable amounts of workers who had been recently made redundant began supporting trade unions on a more regular and meaningful basis. The unemployed became aggrieved with the failing British economy and felt adamant that they deserved better support and welfare than they were currently receiving due to the government’s current inadequacies. Now that the trade unions had a much greater support, albeit in unfortunate circumstances, they began to put increasing pressure on Heath’s conservative government to pass legislative measures to aid the unemployed in their hour of need. Workers from almost all of the countries key industries such as mining, ship building and car manufacture went on strike to demonstrate their frustrations and vent their anger towards the incompetence of the Tory’ administration. The refusal by either party to make compromises on their respective arguments only furthered the problems and deepened the mire which Britain was steadily descending into.Due to the prolonged strikes by the mining community which started on the 10th February 1974 and lasted until 7th March of the same year, Britain found herself being exceedingly stretched to the point of what resources they had left circa the aforesaid strike action. Electrical power was deemed to be being consumed at too much of a prompt pace and under the rule of Edward Heath, the Conservatives decided on the introduction of the ‘Three Day Week’. The Three Day Week was a policy in which commercial users of electricity would be limited to a quota of three specified cons ecutive days use in a week long period.General members of the public also had to deal with the consequences of the striking populations’ actions. Ministers solemnly urged the populace to share baths and brush their teeth in the dark. Television, which by now was one of the nation’s favourite pastimes, was brought to an untimely end at 10. 30pm each evening. Heath had promised â€Å"tomorrow would be better than today†, but he couldn’t even keep the lights on. An image synonymous with the mid to late 1970s was that of piles of rotting rubbish collecting on pavements throughout the country.Waste centres were closed and emergency refuse sites were opened in town streets after binmen joined in months of strikes. This only became a further irritant to the British electorate who were becoming increasingly restless waiting for the government to develop new strategies in order to tackle the ongoing disrepute between themselves and Britain’s workforce. The social and economic problems of Britain, however, could not be solved simply by government legislation. Unrest was caused by much more than Heath’s perceived shortcomings as a Prime Minister. The problems of society ran far deeper than that.A process of fallout from the 1960’s had occurred; a sizeable part of the generation born at the end of the late 50’s and early 60’s were coming into maturity and most were without the guarantee of a job, economic stability and a sense of community. The younger generations within Britain began to feel alienated from their peers and it could also be argued that some may have wished alienation upon themselves to escape from what was fast becoming a dire excuse for a society. The youth of the time were on the lookout for an escape from their lives of conservatism, conformity and control.This accumulated feeling of resentment towards the authoritarian government manifested itself in the form of the Punk movement. From late 1976, kids started to appear on Britain’s streets in attire which shocked the everyday British c itizen. You read "The Rise of Punk in 70’s Britain." in category "Papers" Ripped t-shirts with hastily drawn band logos, safety pins, bin liners and spiked hair defined a new image. Since the 1960s any diversity became a wagon to jump on; any music, fashion or ideologies that were incorporated within the ‘free love’ scene were no longer something that the uninspired youth of the ‘70s aspired to be part of.Mods, Rockers and Hippies were all fast becoming sub-cultures that were deemed to be cliched by the nation’s youth. The ‘60s scene had been entirely commercialised by the establishment and had been turned into areas of profit by large record companies. These record labels however also were not putting any interest or faith into anything new in the music industry, they wanted to stick with what had brought them so much profit and it seemed nothing would be able to shift their ‘if its not broken, don’t fix it’ mentality.The establishment of the 1960’s-70’s did not want their youth creating c ounter-cultures, thus the average youth felt the need to rebel and so the DIY culture exploded. Although punk never reached the forefront in the 60’s, the rebellious ethos of the movement was beginning to show, mainly in American acts and specifically within the New York rock scene. Teenagers influenced by the R;B styled groups of the decades earlier years began to form their own garage bands across the United States. Various trends and events would occur at the inception of the 1970’s that would be helpful in advancing the music ndustry and working towards the growth of punk rock, namely the deaths of Jimi Hendrix and Jim Morrison which seemed to have brought the popular music lovers into a state of uncertainty and would now mean music journalists would have to find new acts to write about. In Great Britain, bands and artists such as David Bowie had started to refine their sounds in hope of reviving their careers. The result of this was the so called ‘glam’ movement, which saw artists like T-Rex and Roxy Music beginning to blend pop song structures with harder edged guitar based material.Back in the New York Scene, a trashy streetwise orientated version of glam was starting to surface. A band eager to take to the throne of this was the New York Dolls. The Dolls, and later, The Ramones would serve as somewhat of a prototype, from which later came the Sex Pistols and many other of London’s punk bands such as The Clash, The Jam and Siouxsie and The Banshees. By the mid ‘70s many music lovers had become tiresome towards the industry’s ‘run of the mill’ rock that the public were being force-fed. Members of the public began to see rock and roll acts as nothing more than that acts – artificial, manufactured and uninspiring.The world of rock had become a tightly controlled, moneymaking machine in which record sales and success held precedence over any passion or true emotion. Essentially people yearned for a rock and roll that was innovative and fun again. On December 1st 1976 an infamous event occurred that made sure that anyone who was not aware of the emergence of punk was now fully conscious of its presence. The Sex Pistols appeared on the ‘Today’ show as a last minute replacement. The band was interviewed by Bill Grundy who naively on his part, proceeded to provoke the band to â€Å"say something outrageous†. For Mick Jones in particular, he took this as an open invitation and obliged with a barrage of expletives, which not surprisingly, shocked the early evening audience. The following day the front page of various national newspapers contained pictures of the band on the show and a summary of their antics. The older generation of Britain, needless to say, were in outrage. This however was exactly the kind of reaction the band had dreamed of. It gained them column inches and further made the public aware of their existence. Whilst in the public spotlight the band released arguably their most famous single, ‘God Save The Queen.The song came at a time when opposition to royalty was still seen as treasonous and frowned upon by the majority of British people. The record was quickly refused airtime by the BBC whose station, Radio 1, dominated the broadcasting of music at the time. Only DJs such as John Peel dared to play punk in succession to other popular music hits of the era. Nevertheless, during the week of Queen Elizabeth II’s silver jubilee, the single ‘officially’ reached number two in the UK charts although many large record stores knew that ‘God Save The Queen’ was outselling Rod Stewart’s â€Å"I Don’t Want To Talk About It† by four to one.Unbelievably, the charts had been rigged so the music industry would not be red-faced by such a spectacle. However this did not deter the band from putting out further material. ‘Pretty Vacant’ and ‘Holidays In The Sun’ were released to promote the Sex Pistols’ first and only full length album, ‘Never Mind The Bollocks – Here’s The Sex Pistols’, which was released in November and s ubsequently went straight to the top of the album charts despite many stores refusing to stock it.After another tour, this time held in secret to avoid bans, The Pistols’ final gig took place at Ivanhoe’s in Huddersfield on Christmas Day 1977 before they took off for the ill-fated U. S. tour in January 1978. They had originally been scheduled to start the tour in December 1977, beginning with a performance on Saturday Night Live, but due to the bands run-ins with the law, were unable to get their passports in time, so Stiff Records’ band, Elvis Costello and the Attractions, went on in their place. The eight show tour of the U. S. was a badly planned and dispiriting experience for all concerned.Sid Vicious, the band’s bassist, was beaten by the bodyguards who were hired to protect him, Johnny Rotten was ill and the bands’ performances were destroyed by awful sound and hostile audiences. On the final date of January 14th at the Winterland Ballroom in San Francisco, Rotten quit, famously asking â€Å"Ever get the feeling you’ve been cheated? † before walking off. Punk bands continued to play the usual haunts around London, but never again did anyone come close to causing the outrage or having the success which the Sex Pistols had experienced.I went about organising a question and answer session with my father Martin, who was in his teens during the emergence of punk and also followed the movement with great interest. Through summarising the feedback I gained from the aforementioned interview I was given a great personal viewpoint on the society of the mid 1970s as well as his own personal experiences of the same period. ‘Through the 1970s the news was all about strikes, economic downturns and lost opportunities.As a teenager I can recall the 3 day week when places of work closed to save energy, my dad would be at home on reduced pay (he worked for the GPO – now BT) and the newspapers would print schedules showing when your area would have power cuts, which were a regular part of life. I remember my dad taking my sister and me for a drive in the car to Falkirk to get out of the house and keep warm rather than sit in the house with no power. TV stations shut down after the news at 10. 30 in the hope that people would just go to bed and save electricity.A mate of mine bought packets of candles from the market in Glasgow and made a decent addition to his pocket money by selling them round the neighbourhood where he lived. Also the entitlement to dole money for school leavers had been stopped which meant that you couldn’t sign on and get money straight away, you had to wait for a number of weeks before you’d get a â€Å"Giro†. Unemployment was making the headlines in the papers and for the first time in years people were leaving school believing that they wouldn’t get a job, or at least wouldn’t get one that was worth having as the factories and shipyards which traditionally paid well were closing.I started to become aware, mainly through the pages of the NME, a number of bands from London who were playing music inspired by early Iggy Pop and The Stooges as well as The Ramones. The latter had made front page headlines in The Glasgow Evening Times, which had got itself in a state of moral outrage over the song â€Å"Sniffin’ Glue† arguing that the number of kids dying from glue sniffing could be increased due to the song. Bearing in mind how few copies it sold, it was nonsense.John Peel once said of the punk era â€Å"You don’t know you’re bored, until you stop being bored. † I was 17 in 1976 and probably the only band I was currently into was Dr Feelgood. They were a band playing Chuck Berry influenced songs, wearing bad suits! The prevailing music of the time was bland, inconsequential, middle of the road rubbish by Rod Stewart, The Eagles and Queen. I still remember vividly the moment I first actually heard the Sex Pistols in November 1976.My friend Davie had borrowed a copy of ‘Anarchy in the UK’ from his friend in school and we played it in my bedroom. I can remember us both laughing out loud at how different it was and how blown away we were by it. We must have played it 10 times in a row. Looking back, I think we felt like we were part of a â€Å"privileged few† who had heard the song as it was subsequently banned by all radio stations at the time, this is hard to imagine now. The 3rd single released by the Pistols, â€Å"Pretty Vacant†, could only be played on Radio 1 after 10pm.If anything, it only reinforced the Pistols credentials as the band you most wanted to be associated with. We started to see and hear of people dressed as â€Å"punks† around the city, though what constituted the punk look was very difficult to describe. It could be anything from old school jumpers ripped and worn inside out, t-shirts torn or cut and held together with safety pins with band names scrawled on in biro or marker pen or even t-shirts made from bin liners.For girls the look was heavily based on Jordan (Pamela Hook) and Siouxsie Sioux; short skirts, fishnets, and heavy eye make-up. . Glasgow District Council decided to withdraw licences of any venue which had booked punk acts, effectively banning punk in the city. Occasionally you’d hear of a secret gig being played somewhere in Glasgow and you had to meet up to be told where it was. By the Summer of 1977 I’d left school and got a job in an independent record shop and remember the clamour when the first Pistols album came out.People were waiting around in the shop for it to be delivered. Every box that arrived, we’d be asked if that was the album. First one out of the box went onto the sound system at maximum volume and we couldn’t keep up with people shoving to the front of the queue. Eventually the council lifted the ban and loads of bands came to Glasgow, many playing small gigs and doing signing sessions in the shop where I worked, including The Clash who were considered to be the most overtly â€Å"political† band of the era. ’ How to cite The Rise of Punk in 70’s Britain., Papers

Government Role Behind Hike in Oil Prices in Middle East

Question 1- Oil prices have risen temporarily due to political uncertainty in the Middle East. An advisor suggests, Higher oil prices reduce aggregate supply. To offset this we must increase the money supply. Then the price level wont need to adjust to restore equilibrium,and well prevent a recession, Using your knowledge of the macroeconomic policy,comment on the effectiveness of the above statement? Answer - In the Middle East there has been a temporary increase in the oil prices due to various political uncertainties. It is suggested by an advisor that the aggregate demand in the economy can be reduced significantly due to the higher oil process and thus it is very important to offset the impact of such a rise in the oil price that affects the aggregate demand. Thus it is suggested by the advisor to increase the money supply in the economy. It is expected that the measure will be very effective and the price level will not have to be adjusted for restoring the equilibrium and it will also prevent the recession (Krugman and Wells, 2013). Here the market of aggregate demand and the aggregate supply and IS-LM model can be considered as well for analysing the statement. The aggregate demand-aggregate supply (AD-AS) model basically uses the aggregate demand and supply in the economy in order to explain the relationship between the output and the price level in the economy. In terms of IS-LM equilibrium it can be said that the aggregate demand is the income at different price levels. The AD curve is usually downward sloping and it represents the equilibrium in the goods market. It represents various combinations of output and price level (Hubbard and O'Brien, 2013). On the other hand the aggregate supply curve shown factor market equilibrium and it represents how much output will be supplied by the producers at different price level. In this case it is stated that the policy will affect aggregate demand in the economy offsetting the negative impact for avoiding recession. But the statement is not correct as it will affect on the Full employment of FE line but not the aggregate demand (Hubbard and O'Brien, 2013). So it can be said that the policy is not correct. Money supply increase may also increase the inflation level even higher thus money supply should be reduced instead of increasing in the economy. This will increase the real interest rate and the output level will fall. This can be explained with the help of the following diagram. In the above diagram it is seen that, when the real money supply increases, it does not shift the FE or IS line and the rate of interest and the income remains the same. The increase in the real money supply will shift the LM curve rightwards and the rate of interest will fall and the income will increase. Here the FE or the labour market equilibrate slowly where the asset market adjusts faster, the goods market adjusts moderately (Mankiw, 2013). Thus it will be more effective to lower the real money supply in the economy as it can help in lowering the aggregate demand. This will shift the LM curve to the left and thus the output level can fall and the real interest rate will rise. This will lead to a reduction in the price level and the recession can be avoided in the economy. So the policy measure suggested here is not effective. Question 2 - It is a role of every government to smooth the business cycles that may emanate from the global market. Try to examine measures taken by the UKs coalition government in trying to ensure that the economy benefits every citizen and reduces overall burden of it(QE, Fiscal policy, Monetary policy, Multiplier effect)? Answer - It is known that business cycles can create various issues in the economy and thus it is the responsibility of each and every government to smooth the business cycle that may emanate from the global market. The coalition government has taken various measures in order to ensure that every citizen is benefitted in the economy and to reduce the overall burden. There are various policies that are taken by the coalition government in the UK in order to increase the efficiency in the economy. The fiscal policy basically involves government borrowings, taxation, government expenditure etc. fiscal policy can change the aggregate demand and supply in the economy (Painter, 2012). A growth review has been launched by the coalition government in the UK. The government has also increased the transfer payments in the economy in order to increase the welfare of people. There are social and economic justifications are also given for merit goods and the public goods for increasing the welfare (Hoxley, 2010). The government has been involved in redistribution of income for reducing the inequalities in the economy. In the growth review programme a set of policies are taken for driving a stronger growth rate of the GDP as there have been difficulties in terms of recovering from the recession. The incentive structure is changed in the labour market as the t ax rate is lowered for increasing the productivity of the labour (News.bbc.co.uk, 2015). The coalition government also implemented policies to reduce the budget deficit. Here a fiscal austerity policy is implemented which combines the tax rise and the spending cuts. A growth review programme is also conducted by the government. The expansionary fiscal policy can also lead to multiplier effects on the society. Here it can be said that an expansionary fiscal policy where the government expenditure may increase will increase the welfare and income of the economy (eHow UK, 2015). Here a positive multiplier effect will be evident if increased income will further increase the output by investing in the economy rather than saving. Similarly a contractionary fiscal policy led by a tax cut can lower the output by multiplier effect. The government has also implemented various monetary policies in order to control the business cycle in the industry. The monetary system basically includes the stability of price and how the government can restore stability in the money market. The coalition government of the UK has implemented policies in order maintain the price stability. The coalition government has maintained the rate of inflation at 2%. After the global recession of 2008, the government has taken measures to control negative impact in the economy. The interest rate rates were cut in the economy by implementing affective monetary policy (HM Government, 2010). So these are the main measures that are taken by the coalition government in order to smooth the business cycles in the economy especially after the global recession of 2008-09. References eHow UK, (2015).The uk's monetary policy | eHow UK. HM Government, (2010).The Coalition: our programme for government. 1st ed. Hoxley, M. (2010). UK coalition government.Structural Survey, 28(4). Hubbard, R. and O'Brien, A. (2013).Macroeconomics. Boston: Pearson. Krugman, P. and Wells, R. (2013).Macroeconomics. New York, NY: Worth Publishers. Mankiw, N. (2013).Macroeconomics. New York, NY: Worth. News.bbc.co.uk, (2015).BBC News - Policy-by-policy: The coalition government's plans. Painter, C. (2012). The UK Coalition government: Constructing public service reform narratives.Public Policy and Administration, 28(1), pp.3-20.